Privato Vineyard and Winery produces small-lot wines with a focus on quality and sustainability. Located in the Thompson Valley near Kamloops, British Columbia, the winery has gained a reputation for its Pinot Noir and Chardonnay. This feature explores its history, approach to winemaking, signature offerings, visitor experiences, and contributions to the community.
The Beginnings of Privato Vineyard and Winery
John and Debbie Woodward established Privato Vineyard and Winery with the goal of creating small-lot, high-quality wines. The name “Privato,” meaning “private” in Italian, reflects the vineyard’s quiet, off-the-beaten-path atmosphere. The couple focused on crafting wines using Burgundian methods, which suited their preference for Pinot Noir and Chardonnay. Their journey began with extensive research and visits to prominent wine regions, where they learned about terroir management and sustainable viticulture.
The vineyard’s location along the North Thompson River in Kamloops provides a unique terroir shaped by the region’s climate and geography. The dry climate, warm days, and cool nights create ideal conditions for growing grapes with concentrated flavours. The rocky soil contributes to drainage, which helps prevent over-saturation and promotes deep root growth. The Woodwards committed to sustainable practices early on, integrating natural processes like cover cropping and organic soil treatments to enhance both soil and vine health. Their efforts have since become a cornerstone of the vineyard’s operations.
Winemaking Approach
Privato emphasises meticulous craftsmanship in every step of the winemaking process. Small-lot production allows for close monitoring of grape quality. Each cluster is hand-harvested at optimal ripeness, ensuring that only the best grapes reach the fermentation tanks. Minimal intervention techniques, such as wild yeast fermentation, are used to preserve the natural characteristics of the fruit.
Pinot Noir and Chardonnay are the winery’s flagship wines. The winemaking team applies traditional Burgundian practices, such as aging in French oak barrels for up to 18 months. This process enhances the wines' depth and complexity by introducing subtle notes of vanilla and spice. Blending and barrel selection are carefully managed to balance acidity and tannins, resulting in wines with structure and elegance. Sustainability remains central to operations, with ongoing efforts to reduce water usage, minimise waste, and enhance biodiversity in the vineyards.
The winery’s commitment to craftsmanship extends to each vintage, with regular experimentation to refine techniques. The goal is to create wines that express both the regional terroir and the unique conditions of each growing season.
Award-Winning Wines
Privato’s Pinot Noir has earned national recognition, including a double gold medal at the All Canadian Wine Championships. The wine presents layers of black plum, blackberry, and subtle herbal notes. Its refined tannins and balanced finish have contributed to its popularity among critics and wine enthusiasts alike.
The Chardonnay showcases Burgundian techniques, featuring rich textures, bright acidity, and notes of citrus and stone fruits. Aging on lees enhances mouthfeel and introduces complex aromas of toasted almonds and brioche. This wine has also received critical acclaim for its balance and elegance.
Other offerings include Gewürztraminer, Merlot, Rosé, and blends. The Gewürztraminer stands out with its aromatic profile of lychee, rose, and spice, making it a popular choice for pairing with spicy cuisine. The Merlot is crafted to be fruit-forward, with soft tannins and flavours of red cherry and chocolate. Each wine reflects the terroir’s unique attributes, with careful attention to vineyard management and grape selection.
The Visitor Experience
Visitors to Privato can choose from a variety of tasting experiences designed to showcase the winery’s signature wines. The European-inspired tasting room is designed for intimate wine tastings. Guests can sample five curated wines, each accompanied by detailed explanations of their production methods and flavour profiles. Knowledgeable staff provide insights into the winemaking process, the importance of terroir, and the winery’s commitment to sustainability.
The outdoor wine garden patio offers a relaxed atmosphere for enjoying wine by the glass or bottle. Visitors can purchase picnic baskets filled with locally sourced cheeses, meats, and accompaniments. These picnics can be enjoyed in the shaded seating areas surrounded by the estate’s meticulously maintained gardens. The garden is a favourite spot for families and groups looking to spend a leisurely afternoon.
Seasonal events enhance the visitor experience, offering live music, food pairings, and themed tastings. The winery’s event space is available for private functions, including weddings and corporate gatherings. From April through October, the estate’s gardens provide a natural setting for ceremonies and receptions, attracting couples from across the region.
Community Engagement and Expansion
The Woodward family has expanded their operations through the creation of Woodward Cider Co., led by the founders’ three sons. The cidery operates adjacent to the winery and offers craft ciders made from locally sourced apples. This venture complements Privato’s offerings and supports regional agriculture by working with local orchards.
Privato collaborates with local artisans and businesses to promote the area’s food and drink industry. The winery’s involvement in community events helps foster connections within the region. For example, they regularly participate in regional wine festivals, food markets, and charity fundraisers. These initiatives not only support local producers but also enhance the visibility of Kamloops’ emerging wine scene.
Educational outreach is another key component of Privato’s community engagement. The winery hosts workshops and tours that provide insights into sustainable viticulture and winemaking. These programs attract students, aspiring winemakers, and tourists who are interested in learning more about the industry.
Conclusion
Privato Vineyard and Winery combines craftsmanship, sustainability, and community involvement to create a compelling destination for wine lovers. The small-lot wines reflect the best of the region’s terroir, while the visitor experience provides opportunities to learn and enjoy. The winery’s commitment to excellence extends beyond winemaking, contributing to local agriculture, education, and tourism. For those seeking premium wines and a welcoming environment, Privato offers a memorable and enriching experience.
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