Business Details
The Truth Snow Skate Life is a no-nonsense board shop built by riders, for riders. Since 2011, they've stocked quality gear—skateboards, snowboards, boots, bindings, and apparel—from trusted brands like Vans, Adidas Skateboarding, and Jones. Their Kamloops location doubles as a community hub, offering Sun Perks coffee and a space to hang out, watch skate videos, and talk shop. Founded by Jason Flynn and Joel Hersey, the shop is rooted in a lifelong passion for boardsports and a drive to support the local scene. They back events, donate to local clubs, and keep the focus on real riders. No fluff—just solid gear and community.
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