BrewLoops is where craft beer enthusiasts, music lovers, and the Kamloops community come together to celebrate local culture. Since its beginnings in 2014, this annual festival has become a key part of the city’s identity, offering a platform for breweries, artists, and residents to connect in a way that reflects Kamloops’ character.
The Origins of BrewLoops
BrewLoops began with the mission to promote local culture through craft beer, live music, and community engagement. Founded as a non-profit initiative, the festival quickly gained momentum by tapping into the growing interest in craft beer across British Columbia. Local businesses, breweries, and organizations supported the event, ensuring its sustainability and relevance.
Strong collaboration with Kamloops-based breweries, including Iron Road Brewing and Red Collar Brewing, established credibility early on. Local venues such as Riverside Park and McArthur Island Park provided ideal spaces for the festival’s growth. By its third year, BrewLoops was a much-anticipated event on the Kamloops calendar, attracting attendees from across the province.
Over time, BrewLoops expanded from a single-day gathering to a multi-day celebration featuring breweries and cideries from across the province. The founders aimed to create an event that would not only highlight craft beer but also benefit the city socially and economically.
Events That Define BrewLoops
The BrewLoops Festival
The annual BrewLoops Festival, typically held in September, showcases over 50 breweries and cideries from British Columbia. Attendees sample diverse beers, from hoppy IPAs to smooth stouts and tart sours, all crafted by regional brewers. Food vendors add to the experience, offering everything from comfort food to fusion cuisine.
Live music performances from local and regional artists provide a dynamic backdrop to the event. The festival encourages social interaction with communal seating, games, and shaded areas. It’s an experience designed to appeal to both craft beer enthusiasts and casual attendees.
Rhythm and Brews
Rhythm and Brews is a standout event combining live music and craft beer in outdoor settings like McArthur Island’s disc golf course. The event features multi-stage performances from bands such as The Zolas and The Boom Booms and a curated selection of rare and limited-release beers. This mix of music and unique brews makes it a favourite among the community.
Breweries often use Rhythm and Brews to debut experimental batches or collaborative brews. The outdoor setting adds to the relaxed yet lively atmosphere, allowing attendees to enjoy Kamloops’ natural surroundings while sampling exceptional drinks.
Community Impact
Supporting Local Charities
As a non-profit organization, BrewLoops directs surplus funds to local charities and initiatives. Partnerships with groups like the Rotary Club of Kamloops West and Western Canada Theatre have enabled the festival to donate over $150,000 to community projects. These contributions support youth programs, cultural initiatives, and improvements to community spaces.
The transparent approach to its finances has earned the trust of attendees, who know their participation directly benefits the city. BrewLoops’ commitment to giving back strengthens its connection to the community.
Boosting Local Culture
BrewLoops is a platform for Kamloops’ local artists, musicians, and food vendors. Artists gain exposure to wider audiences, while local businesses benefit from increased activity during the event. Food vendors often use the festival to introduce new menu items or attract new customers.
By drawing visitors from outside Kamloops, the festival boosts tourism and highlights the city as a destination for craft beer enthusiasts. Hotels, restaurants, and other businesses report noticeable increases in activity, underscoring the event’s economic impact.
How BrewLoops Has Evolved
Growth and Adaptation
BrewLoops has evolved into a multi-day festival. Daytime events include games, non-alcoholic beverages, and food options, ensuring everyone can participate. The festival’s inclusivity reflects the organizers’ dedication to serving the entire community.
Collaborations with breweries from outside Kamloops have introduced fresh flavours and perspectives. Breweries from across British Columbia and neighbouring provinces now participate, enhancing BrewLoops’ reputation as a key event in the craft beer community.
Post-Pandemic Resurgence
After a hiatus during the COVID-19 pandemic, BrewLoops returned in 2024 with renewed energy. The event featured over 25 craft beer and cider options, non-alcoholic drinks, food vendors, and live performances. Enhanced outdoor spaces and hygiene measures ensured a safe and welcoming environment.
The community’s enthusiastic response underscored BrewLoops’ role as a unifying event, bringing people together after a period of isolation. The organizers’ efforts demonstrated their commitment to creating a positive and inclusive atmosphere.
What’s Next for BrewLoops
Plans for 2025
BrewLoops plans to continue innovating with expanded collaborations and diverse experiences for attendees. Organizers are considering workshops and educational sessions about craft brewing, giving attendees a deeper understanding of the brewing process and the stories behind their favourite beers. These additions aim to enhance the festival’s appeal to both enthusiasts and newcomers.
Sustainability Goals
Environmental sustainability is a growing focus for BrewLoops. Efforts to reduce waste and promote recycling are key priorities. Organizers are exploring partnerships with local environmental groups and initiatives such as compostable materials, reusable cups, and incentives for using public transportation or cycling to the event. These steps reflect the craft beer community’s values and align with industry trends.
Conclusion
BrewLoops connects craft beer, music, and community in a way that reflects Kamloops’ unique character. As it grows, the festival continues to enhance its role as a key event in both the city and British Columbia’s craft beer community. BrewLoops is more than a festival; it’s a celebration of Kamloops’ identity and the collaborative spirit that defines it.
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